A video, where the wording of the message, the visual style and the sound atmosphere has been carefully chosen, is particularly effective to share information in a powerful and dynamic way..
Why are videos so effective?
Film & animation
Motivation: 80% of online visitors prefer to watch a video rather than read text. Posting a video on your website increases by 53% your chances of having your website listed in the first page of Google’s search results.
Understanding: Images can improve learning by up to 400%.
Speed: Images are processed by the brain 60,000 times faster than words.
Memory: Words are processed by our short-term memory whereas images go directly into long-term memory where they are indelibly etched. 80% of Internet users remember the videos they watch online: images trigger emotions, which facilitates information retention.